design for growth

No structure leads to chaos. Too much and you suffocate. The right amount of structure supports systematic learning and growth. Don't count on being consistently lucky.

focus on implementing

It's a long and dark path from a flowchart to daily action. People hate change. A poorly implemented process is worse than no process at all. Implementation is - at least - half the work. 

lead THE process

Stop filling that excel report and maintaining the process. Time to look at the big picture. Shift your focus to leading process, people and results. Sales systematization makes it possible. 

keep it simple

Don't make things more complicated than they are. Nobody will use your three-dimensional matrix models. Design for use, not for a perfect world. It's not magic.


  • Customer base analysis
  • Strategic segmentation
  • Customer relationship management
  • Sales process
  • Metrics & KPIs
  • Target setting & sales incentives
  • Sales management
  • Organization
  • Competence development
  • Sales tools